ASP-HOLMBLAD
The Key To Success From Denmark
Home Decoration – a Growing Market
More and more people are following the trend to give their homes a personal touch by the use of individual decoration details. Candles in trendy colours and attractive designs can create a new interior style in no time at all – and with hardly any costs for the consumer involved.
Inspiration and Innovation
Candles, napkins and accessories add up to a perfectly matched tabletop ensemble. Right at the POS, the unique combination of colour-coordinated articles inspires consumers to develop new decoration ideas. The growth of the ASP-HOLMBLAD brand in Denmark impressively reflects the success of this concept (candle category increase in 2008 in Denmark: 6.6 % / candle category increase for ASP-HOLMBLAD: 21,5 %).
First-Grade Product Quality
Quality awareness is a priority with ASP-HOLMBLAD. The range includes self-extinguishing candles, solid-coloured candles and stearin candles. These product features stand for superior quality.
Stearin
product benefits
- Less soot, calm burning
- Tall and bright flame
- Thermally stable due to high melting point



